The wheel trim that it is holding on is likely damaged, so a previous owner has added the cable/zip tie to stop it falling off. The damage may not be visible from the outside. There are plastic tabs on the inside that are pressed against the rim by a metal ring. One of the plastic tabs may have broken making it a bit loose.
It is possible that someone has added it to make it a little more difficult for someone to steal them, but that is less likely.