I apologise for this being slightly off-topic for the stack, but it seemed the best stack for the job.
Aesthetically speaking, larger rims are preferred these days -I recently bought a Porsche with 18" rims and 55 profile tires and my peers immediately told me I should have bigger rims.
I grew up watching Formula 1, where big profiles have always been the norm, up until the current day:
This differs to LMP cars, who prefer the lower profile type:
I've studied other threads/sites that discuss larger/smaller profiles for road cars and not really seen a definitive answer above "larger rims look better".
Formula 1/Indy are seen as the bleeding edge of technology and efficiency. So, why have they continued with the larger profile tires? There must be some kind of reason for this choice above letting viewers see the brand of the tire at a larger distance (bigger profile = bigger writing).